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How to prepare a software demonstration for a business

Build a conversation around the customer's operation and the product's actual scope.

STEP 01

Understand the customer's context

Before opening the system, ask how the business operates and which task needs attention. Choose a workflow related to that need and use demonstration data.

  • Industry and business operation
  • The need behind the inquiry
  • Participants and main questions

STEP 02

Show a complete workflow

Show a task from start to finish and explain what the user needs at each step. Connect verified features to the operation; record questions that require scope or availability confirmation.

  • Scenario prepared with demonstration data
  • Features verified in the version presented
  • Questions and requirements to confirm

STEP 03

Define the next step

After the demonstration, assess whether the product fits and what is needed to prepare a proposal. Agree on the next steps with the customer and confirm the applicable product and channel terms with SRV.

  • Needs covered and outstanding items
  • Launch requirements
  • Next conversation and responsibilities

Use examples and demonstration data to prepare a demo. Share confidential information only through the channels and with the access agreed for your project.

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